On November 3, Guerilla Science brings together diverse thought-leaders and industry-disruptors in the spaces of science, art, design, activism, and entertainment for #GS2018. Meet some of our speakers and what folks in the world of science and science communication can learn from them. Reserve your seat & join the conversation.

WHO: You Are So Lucky co-founder William Etundi, Jr. has been pushing the boundaries of underground nightlife since 1999. One of the hottest tickets in New York City, the productions mix social commentary with public spectacle and take over sprawling mansions where guests in costumes explore and discover hidden experiences in different rooms. Before this, Etundi had been involved with a different kinds of political activism from street art to throwing street parties to raise awareness about local issues.

WHY IT MATTERS: Like us, Etundi is about getting people to leave his events with a sense of joy and inspiration. In a Vogue 2017 feature, Etundi says, “We want people to walk away with a pure feeling that ‘I am so lucky to be in this city with these people at this time.’…The politics are grinding, the world is not as beautiful as a lot of us would like it to be, and for us, this is a refuge where all the tribes…can come together and really, just, be.”

In the 90s while working with the organization Reclaim the Streets, Etundi learned how reframing protests as street parties engaged local communities to become excited about what they were advocating for. In his TEDxLongDock talk, Etundi shares: “…Because we had this beautiful way of displaying what we were advocating for, people were really into picking up the literature and it ended up…saving a lot of community gardens.”

Creating spaces and cultures of celebration is a powerful way of inspiring people to action. It’s at the heart of what drives Guerilla Science into creating culturally- and subculturally-relevant experiences like Queer Attraction Lab, Space Yoga, and more.

It doesn’t replace any other form of inspiring social change or science literacy, but the idea is simple: by spotlighting and rejoicing in the world we want to see, we are more able to invite those who may not prioritize our vision into looking in and staying for the conversation.

Communicating science is a profound act of social justice, with the potential to create an impact that continues for generations. William Etundi, Jr. opens #GS2018 with his keynote: Celebrating Science for Social Change.