Mindlab

Mindlab is a neuromarketing agency which analyses human response to all sensory stimuli. They joined us at the Secret Garden Party for Improvisation & Inspiration: assisting neuroscientist Shama Rahman, Mindlab hooked two professional pianists up to EEG brainwave reading equipment to see what happened in their brains when they sight-read a piece of music, were asked to interpret the composition, or improvised.