Arm & Hammer

We created a pop, whizz and banging brand activation for Arm & Hammer at Wilderness Festival in collaboration with Maxus PR.

Working as creative scientific consultants with  Maxus PR we created, developed and produced a spectacular scientific brand activation for Arm & Hammer at the enchanted Wilderness Festival.

The Arm & Hammer Apothecary took place inside a branded tent designed to emulate a vintage apothecary shop. Over the four days of the festival the activation reached over 3,700 audience, eliciting awe and wonder about the mystical hidden properties of Arm & Hammer toothpaste in the magical festival setting.





On offer were three interactive workshops, held by neuroscientists and immersive performers, that explored the unique and diverse chemical properties of Arm & Hammer baking soda, including two highly visual experimental demos and bath bomb making activity.


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