Flavor Feast at Burning Man
27 August 2017, Black Rock City, Nevada
We partnered with The Phage camp to take our pop-up Flavor Feast into the Nevada desert, and tricked burners with a surprising selection of sensory nibbles.
“Once a year, tens of thousands of people gather in Nevada’s Black Rock Desert to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance. In this crucible of creativity, all are welcome.”
Guerilla Science descended upon the playa with the science-themed Phage camp to bring a new and improved Flavor Feast experience. For this year’s theme of ‘Radical Ritual’, we turned the daily ritual of eating on its head, and magnified it into a sensory smorgasbord to confound our sense of taste with colors, aromas and sound.
Inside our giant pink booth, perception scientists and guerilla chefs donned pink aprons and hosted a pop-up party for the senses. Burners were offered an array of flavor-twisting experiences from taste tripping with miracle berries to juicy illusions and confusing cocktails. They discovered that flavor is not always what you expect, and tasted and smelled culinary oddities that befuddled noses, tongues, and brains.
The hunger for Flavor Feast was insatiable on the playa.