Attraction Unplugged

Guerilla Science developed and delivered a bespoke workshop to provide an impact case study for researchers at Anglia Ruskin University.Ā 


We were approached by Viren Swami, professor of social psychology at Anglia Ruskin University, to develop and deliver a workshop to communicate his research on attraction to new public audiences. Taking place at a venue in East London, Attraction Unplugged was an evening of engaging discussions and playful interactive experiments where attendees could put their dating questions to attraction experts.

Attendees were encouraged to be more confident and compassionate daters and 72% reported that they might change their behaviour as a result of attending the workshop.



“Guerilla Science were simply brilliant to work with on Attraction Unplugged. From the early stages of development right through the delivery, Guerilla Science were knowledgeable, fun, and innovative – allowing the science to shine through. When it comes to public communication of science, few can rival Guerilla Science!”

– Viren Swami, Professor of Social Psychology, Anglia Ruskin University


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